What actually
happens in
the room
Think of it less as an event you attend and more as a room you join. A few speakers worth hearing, plenty of time to actually talk to people, and an open door for anyone who wants in.
Meeting People Is The Point
Most of the night is open conversation — not sitting in rows listening. You'll meet women across every industry and every stage, and leave with names in your phone rather than notes you never read again.
More Than One Voice
Several guest speakers share short, practical takes on what actually worked for them. Different backgrounds, different lanes — then it's back to talking with each other.
No Insider Club
In a 9-to-5 weighing a career move? Building something and ready to invest in it? Just curious? All of it counts. You don't need a business, a following, a title, or any history with Marika to walk in.
An Actual Good Time
Food, drinks, and a room designed to feel warm the second you walk in. Come solo or bring a friend — either way you won't be standing by the wall.
Upcoming Popups
New cities and dates are added throughout the year, each with its own speakers and its own mix of women. Pick a date that works and come say hi.
The next date is being finalized
Follow along on Eventbrite and you'll be first to know the moment the next popup opens up. Everyone's welcome when it does.
Previously Hosted
Marika
Your Host
Marika hosts it.
The room
makes it.
Marika Canda is a sales and mindset coach who spent years being the only woman in the room — and decided to build a different one. Through Sow and Sell Academy she has helped over a thousand women sell with conviction instead of apology.
But these nights aren't a lecture from her. She opens the door, brings in guest speakers worth hearing, and then gets out of the way so the real thing can happen: women meeting women. Plenty of people walk in having never heard of her, and leave having met ten people they'll actually call.
Already following her work? Sow and Sell Academy is where the coaching lives — but you never need it to come to a popup.
1,200+
Women Empowered
$12M+
Revenue Generated
100+
Students Trained
5.0
Average Rating
What they say after
“Where sales can feel like a field only charismatic men can succeed, Marika proves this wrong. You will find that you can be exactly the woman you are and accomplish your wildest goals.”
“Marika has been an outstanding mentor, providing not only extraordinary knowledge and strategies but genuine encouragement. Thank you Marika for my confidence and growth!”
“I felt guided and supported every step of the way — not just practical tools, but the confidence to actually apply them. I gained clarity, took action, and truly believe in myself.”
No — and most people don't. Plenty of women book solo and arrive not knowing a single face. The night is built around open conversation, so you're talking to someone within the first few minutes. Nobody gets left standing by the wall.
